There’s really no wrong answer! Just keep in mind that this choice-like all of the others above-will impact the overall impression you make. Do you want to use the most standard style (landscape), or would you rather break the mold a bit (portrait)? Orientation This tall business card template breaks the mold.Īlthough it’s not necessarily tied directly to your brand, another key design choice for your business card is orientation. If you don’t have a document like this, then try to find a font that matches what you’re already using on other brand collateral (such as your logo or your professional letterhead).ĭon’t know which font your business uses? Use an online font matching tool to get pointed in the right direction, or stick with one of these recommended fonts for business cards. If you have formal brand guidelines, then you’ll already know which font(s) to use. Just like color, fonts are another arena in which it’s best to draw from your established brand identity. Fonts An artsy illustration is balanced by a charming sans serif font. Photos, patterns, and textures can add tons of visual interest to a business card, especially when they directly tie into your line of work or your personality. Speaking of backgrounds, there’s no reason you have to go with plain white or a solid color drawn from your brand palette. Background On this business card template, glittery paint adds visual interest and fits the industry. Use color sparingly if you want a more minimalistic design, or feature it as the entire background to make a bigger splash. Make sure your business card matches your overall brand identity by drawing from your established color palette. Colors There’s no missing a business card like this one. You could use it as a central element, as a small detail in the “footer” area, or as a light watermark in the background. Your company logo should definitely be featured on your business card design, and there are many different ways to do so. Logo This business card features the logo prominently. Make sure you’re making the best first impression by paying attention to these key card design elements: 1. Because it’s so affordable to design business cards online, positive ROI is practically guaranteed.ĥ Must-Have Branding Elements in Your Business Card DesignĪs one of the first visual representations a person might have of your company, business cards must reflect your brand identity. The final reason they’re definitely not overrated? They’re extremely cost-effective. After all, you never know when or where you’ll bump into your next customer, partner, or sponsor. Use them as event tickets or place settings for in-person eventsīusiness cards are also perfect to keep on hand in your personal life.Drop them into customer bags at the cash register.Bring them along to new client meetings.Display a QR code linking directly to your website.Use them to stock a table at a trade show or exhibit.Here are just a few ways you can leverage business cards effectively: They may not be as critical as they once were in a pre-internet world, but they’re still an important tool for any company, freelancer, or solopreneur. Even today, business cards remain an essential part of any marketing toolkit. License this image via The Business Card Masters.
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