Spend some time on research, create a script that speaks for your business and idea, develop characters that remind your target audience, and the results will be phenomenal!Įven if you use the best explainer video software, the result will be disappointing if you ignore the main principle: the simpler it is, the easier it will be for the users to catch the main idea. They also want this content to solve their problems. It may seem that re-designing your competitor’s video will work great for you, but the results will be disappointing. Explainer video must be original, otherwise, it will not transmit your idea. If you think you have no sense in creating your own plot, idea, and characters, you make a mistake. Thus, when you decide to make an explainer video, you need to make sure that you create a higher quality product. Today, users have some expectations from the content they consume, and these expectations are pretty high. However, there won’t be any effect if you upload any video on the platform. What Makes a Good Explainer Video?Ī good explainer video is one of the greatest ways to communicate with the users and deliver your ideas with the help of video content. In this article, we will share the secrets of creating videos: what elements a good explainer video should contain, a step-by-step guide on planning the creation, and a list of useful tools and software for explainer videos. Therefore, your main task now is to understand how to create videos quickly and avoid extra payments for production. One video will be enough to start, but you will need to produce more videos of different types later. To develop a video marketing strategy, you need to have enough content. The numbers speak for themselves: video content is no longer just entertainment it is another marketing area that helps work with users more effectively. Phenomenal 78% confessed that videos directly influence sales and help to increase them. 94% of businesses noticed that videos help to increase understanding of the products or services. Yuliia Dobrokhod for Fireart StudioĮxplainer video has become a great tool to attract new customers, build loyalty within existing clients, and ensure loyalty and trust between the business and the users.īesides, 74% of companies have noticed that videos have a better ROI than static imagery. With the help of explainer video software, they create different types of videos and post them on websites, social media, YouTube, presentations, and even emails. When a business is looking for a new point to start their communication with users, give a try to video marketing.
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